Canela
Brand Identity Design
Tech Stack
Android Studio
IDE
Figma
Design Tool
Firebase
Backend
Java
Programming Language
Created
2022
Overview
CANELA Organic Luxury Hotel is a high-end organic luxury hospitality project located in southern Brazil, specifically in Florianópolis. The primary objective was to develop a brand identity that reflects sophistication and an organic connection with nature, positioning CANELA as a unique concept in the luxury hospitality sector.
The challenge was to express and position CANELA as a distinctive luxury concept that integrates: Sophistication: Communicating an elegant and exclusive image. Natural Connection: Reflecting a harmonious relationship with the natural surroundings. Unforgettable Experience: Creating an identity that promises memorable stays for guests.
Process
Design Execution
1. Visual Identity
Logo: Designing a logo that fuses natural elements with clean, modern lines, symbolizing the union between luxury and nature.
Brand Applications: Developing branding materials, including stationery, signage, and promotional materials, ensuring visual consistency across all customer touchpoints.
2. User Experience
Hotel Interiors: Proposing interior designs that reflect the brand identity, using sustainable and locally sourced materials to create cozy yet luxurious spaces.
Visual Communication: Creating a visual narrative that tells CANELA’s story, highlighting its commitment to sustainability and organic luxury.
Results & Impact
The new brand identity for CANELA Organic Luxury Hotel achieved:
Distinctive Positioning: Differentiating CANELA in the luxury hospitality market as a destination that combines elegance and sustainability.
Brand Recognition: Increasing brand awareness and recall among the target audience.
Guest Attraction: Boosting reservations due to a positive and appealing perception of the experience offered by the hotel.
Why We Made This
Our goal was to create a brand identity that not only stood out in the competitive luxury hotel market but also reflected CANELA’s core values: luxury, sustainability, and a deep connection with nature. Through thoughtful and strategic design, we aimed to attract guests who value unique and environmentally responsible experiences.
Next Project
Lux
->
Canela
Brand Identity Design
Canela
Canela
Brand Identity Design
Tech Stack
Android Studio
IDE
Figma
Design Tool
Firebase
Backend
Java
Programming Language
Created
2022
Overview
CANELA Organic Luxury Hotel is a high-end organic luxury hospitality project located in southern Brazil, specifically in Florianópolis. The primary objective was to develop a brand identity that reflects sophistication and an organic connection with nature, positioning CANELA as a unique concept in the luxury hospitality sector.
The challenge was to express and position CANELA as a distinctive luxury concept that integrates: Sophistication: Communicating an elegant and exclusive image. Natural Connection: Reflecting a harmonious relationship with the natural surroundings. Unforgettable Experience: Creating an identity that promises memorable stays for guests.
Overview
CANELA Organic Luxury Hotel is a high-end organic luxury hospitality project located in southern Brazil, specifically in Florianópolis. The primary objective was to develop a brand identity that reflects sophistication and an organic connection with nature, positioning CANELA as a unique concept in the luxury hospitality sector.
The challenge was to express and position CANELA as a distinctive luxury concept that integrates: Sophistication: Communicating an elegant and exclusive image. Natural Connection: Reflecting a harmonious relationship with the natural surroundings. Unforgettable Experience: Creating an identity that promises memorable stays for guests.
Features
Our Approach
To address this project, we focused on three fundamental pillars:
Organic Design: Incorporating visual elements that evoke natural shapes and textures, creating a sense of harmony with the surroundings.
Natural Color Palette: Selecting colors inspired by the surrounding nature of Florianópolis, such as earthy tones and soft greens, to reinforce the connection with the environment.
Elegant Typography: Using modern and sophisticated fonts that complement the overall aesthetic and convey luxury and exclusivity.
Tech Stack
Android Studio
IDE
Figma
Design Tool
Firebase
Backend
Java
Programming Language
Created
2022
Process
Design Execution
1. Visual Identity
Logo: Designing a logo that fuses natural elements with clean, modern lines, symbolizing the union between luxury and nature.
Brand Applications: Developing branding materials, including stationery, signage, and promotional materials, ensuring visual consistency across all customer touchpoints.
2. User Experience
Hotel Interiors: Proposing interior designs that reflect the brand identity, using sustainable and locally sourced materials to create cozy yet luxurious spaces.
Visual Communication: Creating a visual narrative that tells CANELA’s story, highlighting its commitment to sustainability and organic luxury.
Results & Impact
The new brand identity for CANELA Organic Luxury Hotel achieved:
Distinctive Positioning: Differentiating CANELA in the luxury hospitality market as a destination that combines elegance and sustainability.
Brand Recognition: Increasing brand awareness and recall among the target audience.
Guest Attraction: Boosting reservations due to a positive and appealing perception of the experience offered by the hotel.
Design Execution
1. Visual Identity
Logo: Designing a logo that fuses natural elements with clean, modern lines, symbolizing the union between luxury and nature.
Brand Applications: Developing branding materials, including stationery, signage, and promotional materials, ensuring visual consistency across all customer touchpoints.
2. User Experience
Hotel Interiors: Proposing interior designs that reflect the brand identity, using sustainable and locally sourced materials to create cozy yet luxurious spaces.
Visual Communication: Creating a visual narrative that tells CANELA’s story, highlighting its commitment to sustainability and organic luxury.
Results & Impact
The new brand identity for CANELA Organic Luxury Hotel achieved:
Distinctive Positioning: Differentiating CANELA in the luxury hospitality market as a destination that combines elegance and sustainability.
Brand Recognition: Increasing brand awareness and recall among the target audience.
Guest Attraction: Boosting reservations due to a positive and appealing perception of the experience offered by the hotel.
Why We Made This
Our goal was to create a brand identity that not only stood out in the competitive luxury hotel market but also reflected CANELA’s core values: luxury, sustainability, and a deep connection with nature. Through thoughtful and strategic design, we aimed to attract guests who value unique and environmentally responsible experiences.
Why We Made This
Our goal was to create a brand identity that not only stood out in the competitive luxury hotel market but also reflected CANELA’s core values: luxury, sustainability, and a deep connection with nature. Through thoughtful and strategic design, we aimed to attract guests who value unique and environmentally responsible experiences.
Next Project
Lux
->
Next Project
Lux
->
Next Project
Lux
->